Media Project Proposal Guide
Writing a proposal can be a great way to refine the scope of your project. The first page of this document is meant to provoke conversation amongst your group. The second page is a template you can use to help communicate your intentions to your classmates and professor(s).
Purpose - Your motivation behind creating this project.
- What is the purpose of the video? Is it to inform? teach? motivate? persuade? entertain? advocate? share?
- What essential message do you want to communicate?
- How does this story benefit from the inclusion of media?
- What other media has been made on this topic and how does yours differ?
Audience - Who is this project for?
- Who is your intended audience?
- How will you reach this audience?
- What prior knowledge (if any) might they have of the topic?
- What do I want my audience to do after seeing my project? (e.g., check out a website? talk to their friend about a topic? contact their legislative representative? etc.)
Perspective - The point of view from which you will speak from
- Who is telling your story and why?
- From what perspective will your story be told? How does that impact the language used?
- Is your perspective made explicit to your audience? Why or why not?
- Does your perspective reinforce or challenge harmful stereotypes in your field?
Design - How you organize and present the components of this project
- How would you characterize the tone of your Storymap? (e.g., formal/informal? upbeat?).
- How will the content be sequenced? (e.g., lead with problem, lead with context, chronological)
- Who is represented in photo/video/audio and when? Why?
- How does your structure and organization support the purpose of your Storymap?
Broad Organizational Categories
Consider how your groups perspective fits into the following categories. How does this communication strategy help advance your argument? What blind spots might this approach have?
- Impartial Evaluation of Claims – evaluation of a claim, including evidence for or against a statement; can use evidence to come to a scientifically-supported conclusion (e.g. overwhelming evidence supporting climate change) or leaves it more open-ended (e.g. pros and cons of nuclear power)
- Persuasive – clear distinction between scientific evidence and the interpretation of this evidence to support a persuasive argument
- Advocacy – persuasion on behalf of a group of people, animals, region, etc
- Natural History – outlining the science behind a natural phenomenon
- Human Perspectives – environmental issues and how humans affect and are affected by these issues