Skip to Main Content

Research Guides@Tufts

Industries & Market Research

Resources and tips on locating information on specific industries and markets.

RKMA Industry Research Online Handbooks

Link to all industry statistics online handbooks

These Handbooks offer surveys of statistics on:

  • Business-to-Business Marketing 
  • Consumer Behavior 
  • Consumer Behavior: Pandemic & Post-Pandemic
  • Consumer Marketing 
  • Consumer Use Of The Internet & Mobile Web 
  • Entertainment, Media & Advertising Market 
  • Healthcare Business Market 
  • International Consumer Markets 
  • Leisure Business Market 
  • Restaurant, Food & Beverage Market 
  • Restaurants: Impact Of The Pandemic
  • Retail & E-Commerce
  • Sports Marketing
  • Sports: Impact Of The Pandemic
  • Travel & Tourism Market
  • Travel & Tourism: Impact Of The Pandemic
  • U.S. Cities & Communities

Industry Sources

Industry Research Paths

Depending on the nature of your project, you can take several approaches to industry and market research:

  • For well-defined and established industries, searches databases and online catalogs by using the industry name or classification codes (see Industry Classification Systems).
  • Search resources on companies that provide the products that you are focusing on, then determine which industries they belong to (see the Research Guide on Companies).  Such companies can be identified by searching through directories, trade association materials, company reports, and trade journals.
  • Search resources on issues, trends, and other topic of interest and then identify the industries and companies that focus on these areas.

Trade Publications

Trade publications, often published by industry-specific trade associations, are a valuable source of information current trends, issues, management, and products.  Examples of trade journals include:

Databases featuring Trade Publications

Trade Associations

Emerging Industries

Sources on new, fledgling industries may be hard to locate because industries often are formally defined only when they constitute a certain percentage of economic output.  The major industry classification systems (see the page on Classification Systems) often are slow to reflect new industries.  Therefore, locating information on these sectors requires research in a broader set of sources.  After you have exhausted the basic resources on industries, try the following:

  • News sources
  • Sources on private companies
  • Professional associations, institutes, and organizations that focus on a particular market or issue
  • Patents, which describe inventions in industries of the future