Altmetrics, or alternative metrics, is "the study and use of scholarly impact measures based on activity in online tools and environments" (Priem, Groth, and Taraborelli 2012). Altmetrics utilize new sources of data, based on online activity, to measure the impact of journals, authors and articles.
Altmetrics are meant to compliment, not replace, traditional measures of impact.
Examples of altmetrics include:
Altmetrics offer possible advantages over traditional citations because they:
The preceding statements were adapted from Altmetrics: A Manifesto, Bulletin of the Association for Information Science and Technology, PLoS Altmetrics Collection, and Plum Analytics.
Altmetric page for article published in British Medical Journal