LibGuides: Marketing Research (General): Consumer research

Tufts databases

Data Planet
Access to several thousand different national and international standardized datasets; the data can be displayed in charts, graphs, maps, and tables, as well as exported for further manipulation.
Policy Map
Create maps of the United States using Census data including home sales, mortgage trends, unemployment, crime, and other categories.
Statista
Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Consumer Expenditure Survey
"...provide[s] information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau."
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Surveys of Consumers
The Surveys of Consumers are conducted by the Survey Research Center at the University of Michigan. Founded in 1946 by George Katona, the surveys have long stressed the important influence of consumer spending and saving decisions in determining the course of the national economy.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research, without taking policy positions.