In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. This book provides business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
Outlining fundamental concepts vital to graduate students and practitioners entering the biotech industry in management or in any entrepreneurial capacity, this book provides tested strategies and hard-won lessons. Coverage ranges from the initial challenge of translating a technology idea into a working business case, through securing angel investment, and managing all aspects of the result: business valuation, business development, partnering, biological manufacturing, FDA approvals and regulatory requirements. Case studies are interspersed throughout each chapter to support key concepts and best practices.
This book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly.
Hughes provides intimate portraits of the people significant to Genentech's science and business. Integrating the scientific, corporate, contextual, and the personal, Genentech tells the story of biotechnology as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.